Hello!
I'm Justin Layton, a packaging and brand designer focused on building premium physical brand experiences for consumer products.
Over the past 10+ years, I’ve designed and developed packaging systems across multi-SKU product lines, translating brand identity into cohesive packaging, labels, boxes, inserts, and supporting materials. My work balances creative vision with technical execution. This ensures designs are not only visually compelling but fully production-ready.
My background includes leading packaging and brand development across hundreds of SKUs, as well as consulting on product packaging for companies like General Mills. I’ve worked closely with product, marketing, and production teams to bring ideas from concept through manufacturing—handling everything from design and dielines to materials, print specifications, and vendor coordination.
Earlier in my career, I served as a Graphic Arts Director in the wine industry, where I developed deep expertise in packaging systems, regulatory requirements, and production workflows. That foundation continues to inform how I approach packaging today: with a focus on clarity, precision, and real-world execution.
Today, I work with brands that care about how their product is experienced—on the shelf, in-hand, and throughout the full customer journey. I’m especially interested in building packaging systems that scale, ensuring consistency across SKUs while elevating the overall brand experience.
Think that I am interesting? Well, follow my work on these other sites.